We are United Perfumes

The team behind United Perfumes

Laurent Delafon
CEO

After honing his luxury world knowledge at Laurent-Perrier Champagne, he worked with leading luxury goods agency Large Smith & Walford before starting Saint-Germain Ltd, a distribution company focused exclusively on developing the Diptyque brand in the UK.

Christopher Yu
Managing Director

In 2002 Christopher left the City where he worked as a solicitor in investment banking to join Laurent at Saint-Germain. Originally from New Zealand and with a background in both law and accounting, Christopher practised tax litigation at PricewaterhouseCoopers in Wellington prior to moving to London in 1999.

Hiten Dayal
Director

Chairman KMI, a health and beauty brands company with sales of £25m. Following work at Booz Allen Hamilton, and an MBA at INSEAD in Fontainebleau, Hiten created KMI in 1993. Brands include King of Shaves shaving and skincare and Ted Baker fragrances and bodycare.

Ridgely Cinquegrana
Director

20 years experience in luxury products with L’Oreal and LVMH. He has developed fragranced products for Ralph Lauren, Paloma Picasso and re-launched Giorgio Armani. He was CEO of Loewe, an LVMH brand of €200 millions, 1300 employees, 4 factories and 110 boutiques worldwide.

Clients & Projects

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